01 / SYSTEM DIAGNOSTIC
Remove the Friction.
Lock the Rails.
34 years of 1st AD set discipline applied directly to your business operations. An AI engine listens to your session live — parsing every word, scoring your 15-point ORI, distilling the exact changes your operation needs, and building ThePlan in real time before the call ends.
02 / OPERATIONAL READINESS INDEX
1st AD Operational Readiness Index (ORI)
5 CATEGORIES // 15 POINTS
| # | Category | What We Inspect | Score / 3 |
|---|---|---|---|
| 01 | Ingestion & Parking | Intake, staging, physical/digital holding |
|
| 02 | Spatial Blocking | Workstation line-of-sight, hand-off lag |
|
| 03 | Crew Debrief | Unfiltered operator feedback, "dumb rules" |
|
| 04 | Emergency & Data Rails | Single points of failure, offline backups |
|
| 05 | Crew Morale & Rest | Turnarounds, fatigue, Loss & Damage risk |
|
Every business—whether a film set, agency, or software team—runs on input, execution, and
output.
When your crew is fatigued, your ingestion is chaotic, or your hand-offs are lossy, your business experiences
Loss & Damage: bugs, broken equipment, delayed delivery, and burned-out operators.
We don't give vague motivational advice. We audit your operation against this 15-point index and build your fix.
We don't give vague motivational advice. We audit your operation against this 15-point index and build your fix.
03 / REAL-TIME AI DISTILLATION ENGINE
▶ HOW IT WORKS
During every engagement — whether a 60-minute Virtual Google Meet or a 3-hour On-Site walkthrough — an AI engine listens to the conversation in real time. As MadBrad talks through your operation, the engine parses every word spoken, maps observations against the 15-point ORI scoring system, and distills the exact architectural changes your operation needs. By the time the session concludes, that parsed telemetry has already populated ThePlan — your complete, ready-to-execute deliverable — before you disconnect.
STAGE 01
Live Audio Ingestion
The AI engine connects to the session — virtual call or physical walkthrough — and ingests the live audio stream in real time. Nothing is missed. Nothing is manually transcribed.
STAGE 02
Conversational Parsing
As MadBrad speaks, the engine parses what was said — extracting operational observations, bottleneck identifications, friction points, and system gaps from the natural conversation.
STAGE 03
15-Point ORI Scoring
Parsed observations are automatically scored across all 5 ORI categories — 0 to 3 per category, 15 points total — in real time as the session progresses. No manual entry. No post-call scoring.
STAGE 04
Instant Population of ThePlan
The scored data and distilled system changes are written directly into ThePlan — the ORI scorecard, critical leaks, 30-day protocol, and operating rules — all populated before the call ends.
▶ LIVE SESSION TELEMETRY — ILLUSTRATIVE EXAMPLE
00:01:42
AUDIO
Session stream active — Virtual Google Meet / MadBrad
00:04:11
PARSE
Detected: "intake flow is broken — nobody knows where the jobs land"
00:04:13
SCORE
ORI Category 01 — Ingestion & Parking → 1 / 3
00:17:55
PARSE
Detected: "hand-offs between shifts — nothing written down, it's all verbal"
00:17:58
SCORE
ORI Category 04 — Communication & Hand-offs → 0 / 3 · CRITICAL
00:38:44
PARSE
Detected: "equipment check is a vibe — nobody's running a pre-op"
00:38:46
SCORE
ORI Category 03 — Equipment & Tooling → 1 / 3
00:58:12
OUTPUT
ORI Total Score: 7 / 15 · Distilling system changes → ThePlan populating…
00:59:48
OUTPUT
ThePlan READY — Dispatched before call close ✓
04 / INSTANT DELIVERABLE
Instant Deliverable: ThePlan
Delivered before you disconnect from the call.
OUTPUT 01
ORI Scorecard
0–3 rating across all 5 categories. Total Score / 15. No ambiguity — every
category graded on first inspection.
OUTPUT 02
Top 3 Critical Leaks
The exact friction points draining time and capital. Named, located, and costed.
OUTPUT 03
30-Day Deployment Protocol
Sequential, week-by-week execution steps. Not suggestions — ordered tasks with
owners and deadlines.
OUTPUT 04
Non-Negotiable Operating Rules
Deterministic rails to keep the team on track. The dumb rules get killed. The
critical ones get written down.
05 / SERVICE TIERS
Tier 01
Virtual Audit
$200
USD / One-Time
- 60-Minute Live Google Meet Session
- Live Audio Parsing by AI Engine
- Full 15-Point ORI System Diagnosis
- Immediate Delivery of "ThePlan" [ preview ↗ ]
- 1-on-1 System Architecture Review
Tier 02
On-Site Overhaul
$1,200
USD + Travel & Lodging (see rider ↓)
- 3-Hour Physical On-Site Inspection
- Direct Crew & Workstation Audit
- Unfiltered Department Head Debrief
- Immediate Delivery of "ThePlan" [ preview ↗ ]
- Includes Official Travel Rider PDF
06 / ON-SITE TRAVEL RIDER
Schedule: 3-Day Engagement Protocol
DAY 01
Travel In
Arrival. Ground transport from airport. Hotel check-in. No billable hours on
travel day.
DAY 02
Audit & Delivery
3-hour on-site inspection. Department head debrief. ThePlan delivered before
departure.
DAY 03
Travel Out
Debrief call (optional, 30 min). Ground transport. Departure.
Client Obligations
Round-trip airfare or equivalent transport to client location
2 nights hotel accommodation (business class or equivalent)
$75 / day meal per diem (included in final invoice)
Local ground transport for duration of engagement
The Official Travel Rider is automatically dispatched upon booking
confirmation of the $1,200 On-Site tier. All obligations are confirmed at time of payment. No travel
arrangements are made without written client confirmation.
⎙ VIEW
FULL RIDER DOCUMENT — MUTATUM-RIDER-v1.0
07 / BOOKING WORKFLOW
Select Tier & Slot
Cal.com Scheduling
Stripe Checkout
Slot Confirmed & Calendar Sync
Pre-Audit Email + Meet Link
ThePlan Delivered On-Call